Every user that visits a website is either an existing client or a potential customer so it is important to ensure that your website presents your business in the best way possible.

Through working with different clients to create their desired website, we at WebWorksWell have gathered a lot of experience regarding how a website is perceived, its functionality and how it can be used in conjunction with other sites and platforms- experience that we wanted to share with you today.

What Should Your Website Say About Your Business?

Here are some areas of your business that should be expressed to a user when they are on your website:

-The Business’ name, aim, vision, objective, contact details and location.

-The services/products that are sold by your business including their price and product description.

-If your business allows reviews, then that’s a great factor to have included on the site as customers are more likely to work with a business that has seemingly worked well for other customers. It’s part of human nature to feel jealous so feel free to make the 5 Star review stand out because you’re likely to find that a user visiting your site will want to get their own 5 Star experience.

-The user should be made aware of your Unique Selling Point (aka USP), which is what differentiates you from the rest of your competition. For instance, our USP is the fact that we perform Joined Up Marketing, as we offer a diverse range of services ‘under the one roof’ whereas many digital marketing agencies only specialise in a couple of different areas and sometimes they just specialise in the one area. This leads onto another USP of ours, which is that we offer so many key services that can be tailored to your business in order to get you the most return; our packages and services are thus sold at a cost-effective price, saving you time and money.

-Your website should also through tone, colour scheme, images, and layout imply your brand and your brand’s key values.

Generally your website should be informative but also convey that your business is professional, reliable, efficient, friendly and an expert in your field of business.

We look forward to hearing from you and hope you’ve found this to be useful.