SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
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What is SEO?
SEO (Search Engine Optimisation) is the process of getting traffic from “organic” results on search engines. It’s a big factor in driving good traffic to your website.
Why do SEO?
SEO is important for those who want to drive authentic visitors to their website. It allows you to connect with those searching for your product or service.
The SEO Process
This will help us to identify areas where your SEO strategy could be improved and any gaps in the market that you can fill.
Once the initial SEO audit process has been completed, we’ll give you detailed technical advice on how to improve your website.
We will begin to build a campaign for your website, including keyword research and link building. Then we will send you our ideas.
Once the campaign is built, we will start to implement it. This includes putting relevant keywords into pages and changing content.
After a few days or a week, we will begin to analyse the work done. Whether there are improvements or not, we will continue to work.
We will send you reports on a monthly basis. Showing the work done to parts of your website, and an outstanding SEO report.
How Long Does The SEO Process Take?
The results of SEO campaigns can take a while to show up and patience is required if you’re going to start running an SEO campaign. Generally, we’d advise that you wait at least six months before judging the overall success of any SEO campaign (although we’d certainly expect to see positive signs on certain parts of your website long before that). The advantage of SEO is that it is an investment in the long-term future of your website. While it will always be necessary to add new pages and make tweaks to existing ones in order to keep up with customer demand and any changes that Google and Bing make to the algorithms that power their search engines, our SEO work will put your website on a solid foundation for the future and make it far easier to move into new areas.
SEO can deliver fantastic results for almost any business and, with almost 80% of online businesses doing little to no specific SEO work, it’s a great opportunity for you to set yourself apart from your competitors. If you’d like to know more about the opportunities that are available to you, take a look at our Free SEO Audit tool, then get in touch with one of our Cambridge SEO experts to discuss the results and what they mean for your website. We’ll take the time required to get to know your business, its strategy and objectives and put together a plan that will help to grow your bottom line by delivering you new customers and business.
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WebWorksWell is a multi-channel, award-winning agency that specialise in cost-effective digital services. Encompassing all aspects of digital marketing, we offer website design, digital marketing, social media, SEO and PPC. Our focus is to make sure your website reflects your business perfectly, so that you receive the sales and leads necessary for success.
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