WebWorksWell is a multi-channel, award-winning agency that specialise in cost-effective digital services.
5 Simple Steps Guaranteed to Make 2019 the Best Business Year Ever
CEO & Founder
Mark Layzell is the founder and CEO of WebWorksWell. Mark has been nominated as one of the 10 UK Digital Leaders following his vision of creating a national digital agency serving small business customers across the UK. Mark has a BSc in Computer Science and an internet marketing diploma. He is a fellow of the Chartered Marketing Institute (CMI) and a fellow of The Chartered Institute of Managers (CIM). He has been involved in business since he was 18 and has worked in a number of industries including technology, publishing, healthcare and international development. Mark is at the end of a 4-year MBA qualification which he has studied alongside running WebWorksWell and his business consultancy company, HiTeam. The experience and knowlege gained by Mark enables him to understand business strategy which is applied to the marketing strategy of a business. An effective online prescence will ensure that WebWorksWell clients will receive an holistic service which will instigate growth in their business. Outside of work, Mark spends time with his family, friends and enjoying the outdoors.
Admin & Services Director
Amanda’s expert eye for detail helps to keep HiTeam, and our clients projects on track.
Amanda has experience working for both large and small organisations in London and Cambridge, and brings her administration, copy writing and proof reading skills to ensure that HiTeam delivers efficient, value adding services.
Outside of work, Amanda is dedicated to the teaching and development of the Layzell children.
Head of Digital Marketing
A qualified Chemical Engineer, Amin has had more than 20 years of business experience but in the last 10 years has focused his energies to the world of Digital Marketing. He is passionate as well as being highly knowledgeable about the digital world. Since his teenage years,
Amin has been very involved in voluntary work and continues to do so today which he firmly believes gives him qualities and experience that keep him grounded and compassionate as well as heading large scale events for tens of thousands of participants.
The objectives of Hi Team / WebWorksWell fit well with Amin and he is delighted to be involved in supporting business growth in the digital space.
Head of CRM & Data
George has a degree in Mathematics and a Master’s degree in Management & Marketing from Durham University. He started his career as a data analyst for Ipsos MORI and Sky TV, and subsequently moved into insight management roles at Royal Mail and Aviva.
His expertise in using data and insight to drive business decision making exposed him to strategic and consultancy projects in marketing, sales and technology transformation environments. This experience allowed him to move into a career in consultancy and project management where he has been able to create, manage and deliver CRM programmes for companies such as LexisNexis and FutureLearn.
George’s 20+ years’ experience in data and CRM has given him a solid track record in delivering CRM systems (i.e. Salesforce, Zoho), contact strategies, automation and ROI. As a driven, committed and hardworking individual, he has strong leadership and organisation skills, and regularly uses his business acumen and understanding of technologies to deliver added value.
Copy Writer Extraordinaire
At the age of three, Cate wanted to be a cuckoo clock, which told her father that she would be a writer.
Although fiction writing was her early interest, she worked for 20 years as a management consultant, specialising in change management, communications and marketing. During this time she worked on the public information campaign to advise drivers of changes to the Dartford Crossing and the rebranding of a major accounting partnership among the many clients she worked for.
In the last three years her focus has been on creating a wide range of content for small businesses. This includes content for websites, blogs, newsletters and e-books as well as supporting clients with online membership services and customer engagement communications. The smallest project she has worked on was to write a 60-second elevator pitch; the largest was ghost-writing a book about leadership.
Cate is a self-confessed ‘crazy cat lady.’ She has been known to talk endlessly about Lola, her three-year-old rescue cat. She writes and publishes her own fiction books and, in her spare time, loves to sing.
Digital Marketing & SEO
Lee is a fundamental part of the WebWorksWell digital marketing team working with the graphic design elements of online material and other marketing. He is an expert at web optimisation and keyword research helping WebWorksWell’s sites rank well on Google.
Lee comes from a background in media specialising in video editing, filming and graphic design. He has built up his own Instagram profile taking part in promotions for clothing brands. He is passionate about creating the best content possible for the brands he works with.
Outside work, Lee spends time developing and growing his social media and playing video games.
Cloud Computing & Special Projects Consultant
In his spare time, Raz is actively pursuing personal consultancy and tech startup projects. Raz is always keen to develop his knowledge as well as apply himself to architect and develop small to large scale web/server/cloud applications.
Raz also has active collaborations with the industry through knowledge transfer partnerships. Raz has published several scientific papers and has been involved for a number of years with professional bodies of high reputation, in particular the Institute of Electrical and Electronics Engineers (IEEE), where he is active in the Industrial Electronics Society (IES).
Raz has a PhD degree in Cloud Computing Optimisation, for which he has built a Scala autonomous distributed management system capable of interfacing with a VMWare run (or any other hypervisor technology, given appropriate programming skills and an API) datacentre infrastructure for carbon footprint reduction, security, and consolidation purposes.
Social Media Professional
Grace has over 5 years of digital marketing and social media marketing experience, and works with WebWorksWell to deliver professional Social Media campaigns to our clients. Since 2018, she has helped transform the reputation of businesses from a variety of industries through their social media presence. This is done either through Grace managing their accounts with her own content, or by providing bespoke social media training and strategies, for those who want to keep it in-house. Grace’s services are customised to each individual business she works with, based on their brand, industry, and what they wish to achieve from social media marketing.
“It was extremely useful to fill in the gaps we had in our knowledge and to give us a brilliant framework to continue with our social media planning. Grace also gave us confidence so we are now able to create better content.” Julie Goodall, Time For You Domestic Cleaning
“The training was good value for money, up-to-date and very useful. Grace was knowledgeable, patient and easy going.” Sarah Hills, Guardian Office Angels
“Grace has always been friendly and efficient in all she does. She has the innate ability to generate excellent and relevant posts from little data. When you are a busy business owner, you would do well to have Grace in your corner.” Andrew Hayward, Hayward Miller Ltd
Digital Marketing Strategist
Tom Moester is a digital marketing strategist, messenger marketing expert. His specialty is leveraging effective messenger marketing strategies, sophisticated Facebook advertising, and mobile wallet loyalty, to find new customers, increase sales and life-time customer value for businesses. Tom has years of experience serving clients across 4 continents. Tom graduated in economics from Erasmus University in 1998 and his digital marketing is backed with over 20 years of executive experience in strategy consulting, government, and business development. He truly is a strategic partner to his clients.
Chief Hole Digger
What We Do Best
A crucial, but often overlooked, part of the digital web design process is the experience that users have when they visit your Cambridge website.
Search Engine Optimisation
Our SEO work will put your website on a solid foundation for the future and make it far easier to move into new areas.
Social Media can be a valuable way to build brand awareness and encourage people to visit your website. It’s definitely worth using.
No matter how big or small your need for digital marketing, our specialist team ensures you are benefiting from better online performance.
One of the most important aspects of any business is their brand, how they show themselves to the world in a visual way.
The specialist team at WebWorksWell will write the text content needed for your site for you if you’re unable to provide it.
Recent websites that we have put together for our clients. Feel free to take a look and give us your feedback.
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WebWorksWell is a multi-channel, award-winning agency that specialise in cost-effective digital services. Encompassing all aspects of digital marketing, we offer website design, digital marketing, social media, SEO and PPC. Our focus is to make sure your website reflects your business perfectly, so that you receive the sales and leads necessary for success.
WebWorksWell helping with the launch of Cambridge Business and Marketing School Thursday 27th February 2020 will be the launch date of the Cambridge Business Marketing School in Histon, Cambridge. The Cambridge Business and Marketing School has been...