When choosing fonts for a website, there are some things to consider at the start:

Tone/atmosphere: the mood you want to create on your website

Visibility: how easily it can be read when a user is viewing the website- this involves how easy the letters are to distinguish from one another (therefore curly, calligraphy-like hand-writing may not be the best choice).

Consistency: how it fits into the theming of the web page in general.

Arial
Bell MT
Book Antiqua
Calibri
Californian FB
David
Kalinga
Tahoma
Trebuchet MS
Univers Light

Once you have a font that you like, remember that it may be better to use that less often for an impact and choose another for the main body text. A key factor is correspondence and contrast; while correspondence refers to fonts that are identical and look good together, contrast are fonts that are from looking the same as one another however due to their stark differences, look good together. Subsequently make sure to keep correspondence and contrast in mind when deciding on the fonts being used for your marketing scheme. When choosing to use 2 different fonts, make sure that they have a clear contrast as if not, it could look as though the different font was an accident, which can ultimately make your business appear less professional due to that one stylistic decision.

The fonts we have chosen are easy to read, relatively bold so they stand out from the page (some more than others), and they match the tone of a web page in general.

We hope that you have found our tips to picking the perfect typography for your website to be interesting.

If you found any of our tips to be particularly useful, make sure to implement them into your own marketing strategy and let us know of the positive changes you’ve made to your website.

We look forward to hearing from you.