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SEARCH ENGINE OPTIMISATION

SEO ENCOMPASSES BOTH THE TECHNICAL AND CREATIVE ELEMENTS REQUIRED TO IMPROVE RANKINGS, DRIVE TRAFFIC, AND INCREASE AWARENESS IN SEARCH ENGINES

Investing in SEO work can pay dividends for almost any website. Unlike most other types of digital marketing campaigns, a good SEO project can deliver results that are sustained for many years to come. Our SEO Cambridgeshire experts have years of collective experience in designing and delivering SEO campaigns that achieve fantastic results for businesses across Cambridgeshire, the UK and the world. Their deep understanding of SEO is the key to their success, read on to delve into their expertise.

HOW DOES THE SEO PROCESS WORK?

When we begin working with you, our SEO Cambridge experts will perform a full audit on your site and those of your competitors. This will help them to identify areas where your SEO strategy could be improved and any gaps in the market that you can fill. Whilst our audit will be a manual process that goes into a great deal of depth, you can get an idea of some of the issues that our reviews tend to highlight by using our free SEO audit tool.

Once the initial SEO audit process has been competed, we’ll give you detailed technical advice on how to improve your website. While a lot of the work that our SEO consultants in Cambridge will carry out is about slow incremental improvements to your website and content outreach campaigns that take many months to come to fruition, we generally find that there are some immediate technical improvements that can be made to any website. Again, if you take a look at the free website audit tool that our SEO Cambridgeshire experts have created for you then you’ll be able to see a few of the more common issues that our tests tend to flag. However, the full test looks into a much greater range of potential issues and runs on every page across your website so you can be sure that everything is up to scratch.

Whilst it can take a while for the results of our technical audit phase to show up in the search results on Google and Bing, it helps to lay the groundwork for everything else that our SEO Cambridge team will do for you over the life of your campaign. If you’d like more details on the technical audit process or want to discuss any particular needs that your website or project has, then don’t hesitate to get in touch with our Cambridge SEO experts today. We’d be delighted to hear from you and get to work on your project as quickly as possible.

AFTER THE KICK-OFF

Whilst there is a lot of work involved in these initial stages of any SEO project, things are really only just beginning. We’ll look deep into the search terms that drive people to a website like yours before making any decisions on which pages to prioritise and which new pages we want to create. Above all, we’ll make sure that we understand things the way your customers do. This might mean that our Cambridge SEO team recommends that you use language and terminology that you haven’t before. Rest assured that all of these recommendations are based on solid research and our deep understanding of how people use search engines to find the information they want at the time they need it.

Whilst content is at the heart of our on-site SEO efforts, it’s only a part of what we do. We’ll also help you to map out the journey that a visitor to your website goes on. This will help us to ensure that they land on the right page when they arrive on your website and have quick and easy access to the information that they require to make a decision and (hopefully) make a purchase or get in touch with you to request further information.

HOW LONG WILL THE SEO PROCESS TAKE?

The results of SEO campaigns can take a while to show up and patience is required if you’re going to start running an SEO campaign. Generally, we’d advise that you wait at least six months before judging the overall success of any SEO campaign (although we’d certainly expect to see positive signs on certain parts of your website long before that). The advantage of SEO is that it is an investment in the long-term future of your website. While it will always be necessary to add new pages and make tweaks to existing ones in order to keep up with customer demand and any changes that Google and Bing make to the algorithms that power their search engines, our SEO work will put your website on a solid foundation for the future and make it far easier to move into new areas.

SEO can deliver fantastic results for almost any business and, with almost 80% of online businesses doing little to no specific SEO work, it’s a great opportunity for you to set yourself apart from your competitors. If you’d like to know more about the opportunities that are available to you, take a look at our Free SEO Audit tool, then get in touch with one of our Cambridge SEO experts to discuss the results and what they mean for your website. We’ll take the time required to get to know your business, its strategy and objectives and put together a plan that will help to grow your bottom line by delivering you new customers and business.

Billion UK searches in January 2018

%

Google are dominating the market

  • Google’s Market Share 84.91%
  • Bing’s Market Share 11.23%
  • Yahoo’s Market Share 2.64%
  • MSN’s Market Share 0.55%
  • DuckDuckGo’s Market Share 0.28%

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