Search Engine Optimisation is a vital part of any digital marketing plan and that is no different in our work process at WebWorksWell. While we are confident in our SEO process, we wanted to keep you up-to-date with what we do to give you a greater insight into what we do.
First, a website is established/created/edited to the best it can be. Then we use a program called SEM Rush to research a keyword term to see how many people are searching for that term. A good keyword is one that has a high search volume, low keyword difficulty, low cost per click rate and most importantly a low level of competition, as this will indicate that there is an opportunity to dominate the market for that keyword.
When looking for results for a keyword, on a broad and specific search, we identify the best keywords to use, typically 5 per web page, and implement them on the appropriate page of the website.
As the digital marketing landscape is continually changing, which is why taking and evaluating our services from our clients is of the upmost importance to us.
A key SEO factor is brand awareness as a lack of brand awareness severely reduces the click-through-rate (CTR) and conversion rate of a web page. This in addition to the fact that if your brand is unknown, people are less likely to put their trust and thus their money into your business. Thus, we are able to build you a high-profile brand image at a cost-effective price as we recognise the need to build your business in order to achieve the success that you aspire to achieve.
Benefits of SEO:
- Improves usability of the site.
- Improves visibility and brand awareness.
- Increases the potential of attracting customers new to your brand (increasing the size of your target demographic).
- Improves sustainability.
- Improves ROI (Return On Investment)
- Increase traffic
Be unique and specific when choosing keywords in order to stand out from the competition.
When using SEO in combination with Google Analytics, you are able to analyse buyer behaviour to identify what is currently working well online and areas in need of improvement. These real-time analytics can help you to shape your business but it is essential to have the skills required to interpret this data correctly as the tools are only as good as the individual using them.
If you would like some support on SEO for your business, do not hesitate to get in touch with us as we are offering a free 30 minute consultation with Mark Layzell. This conversation could prove to be vital in the turning point to your success so make sure to book your appointment now rather than later.
