As you may already be aware, we, the WebWorksWell team, attended the amazing Business Show at the ExCeL, London, recently and we were able to share our top tips, advice and exclusive deals to the visitors at the event. We are aware however that due to various circumstances, some of you were unable to attend the event therefore we’re bringing our business seminar to you! We thought it would be best to give you some tips about how we would recommend a marketing budget to be managed; this may give you some ideas on how to get the most out of your budget in the new year.
If you’re a business owner, an entrepreneur, a marketing executive or someone who wants better results from the marketing budget, you will hopefully get a lot of worth from this article and we’d love to hear what you think and compare tips.
3 Key Areas of an Effective Online Presence
–Website– By having a website, you are making your company available to new leads online. It should be the central place where your audience can learn more about your brand, your key offers and services and how people can contact you for your services.These web pages allow you to showcase your products/services whilst also informing the website visitor about your company’s mission & vision, keeping them up-to-date with the latest deals and events as well as the contact details for the business.
–SEO- The purpose of SEO is to make it easy for search engines to find your website and list it in their ‘organic’ (as opposed to ‘paid’) results. Search engine optimisation is important because people tend to trust search engines, so websites that appear high in results pages are more likely to receive traffic. SEO techniques should be used by anyone who has information that people want to find on the internet. An ongoing process, SEO is a long-term investment in your website. It’s important to monitor the information on your website and make sure it’s current and correct. Search engines also love new content, which is why starting a blog can do wonders for your SEO. Major search engines like Google, Yahoo and Bing all reward SEO on a website and websites that are doing well with their SEO rank higher than others. These search engines manage to connect people, on an international scale, to the content they desire, from products to services to information. Subsequently, if the keywords for your webpages match these popular search terms, your website will be found more frequently by your target demographic.
–Social media– it’s free to create an account on social media so take advantage of it. Generate an audience by supplying regular good quality content, push paid ads like Facebook marketing targeting ads that gather data that you can then use to re-market to your warm audience/traffic. These targeted ads can also be useful in transferring audiences for instance, you can identify your warm opportunities, ask them to opt-in to your mailing list and that way if anything happened to that platform, you would maintain your audience.
These platforms also provide analytics related to your posts and in cases like Instagram & twitter, you can see the analytics for free, which is great if you are just starting out and your audience is on those channels. On the other-hand, Facebook’s ads allows you to push out content, create and implement click funnels and view analytics so it’s vast amount of useful tools are worth the cost, especially when they are used professionally.
Quick Tips to Creating an Effective Online Presence:
- A content strategist can help you create and document your content marketing strategy and determine your target audience.
- A copywriter or editor can help you define both your content strategy and develop an editorial calendar.
- An SEO expert or agency can help you define and implement an effective search strategy and track the performance.
- A community manager can be your voice on social media platforms.
- Identify your customer personas and address your content to them as individuals. Consider their needs and expectations and appeal to them on an intuitive level.
- Blogs are also fantastic for engaging with your online audience, just don’t get promotional or you will push visitors away. Instead, use great content to attract visitors, share knowledge and build trust.
- Getting started with your effective online presence is only the beginning as it will not be effective if you don’t maintain it. Building an effective online presence takes time and effort. If you have not set a budget for ongoing content marketing efforts, analytics, content creation and engagement, your brand will get left behind.
Transform Your Business:
Business Problems -> Business Growth.
Website Problems -> Website Solutions.
Marketing Problems -> Effective Marketing.
Content Problems -> Effective Content.
