Google Ads Basics
Interested in learning about the vast capabilities of Google Ads?
Great! We wanted to share some of our knowledge on the topic to aid your attempts of marketing your own business.
If you would like to hear more about how Google Ads can be a useful tool in your own paid advertising campaign, contact us today and we can help.
Why Choose Google Ads for Your Paid Advertising?
-To protect your business from the consequences of possible SEO failure.
-To protect your branding and control as much real estate in SERPS, which is particularly useful if your business is affected by negative PR.
-To test ad messages for additional campaigns.
-To test landing pages, without the necessary technical support Google Ads is the fastest method.
-To target a specific audience through demographics like behaviour, the time of the day and by geo-locations.
–To take advantage of a current event & be seen.
–Support your new product/content/service through customiseable advertising.
Key Google Ad Campaigns
A great way to drive traffic to your website and can be used in tandem with other campaign types to reach your marketing goal.
In a Search campaign, your ads can appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.
This campaign type is useful for advertisers who want to show their text ads to high-potential customers right when they’re searching for related products or services.
With a Display campaign, your ads can appear throughout the Google Display Network. This campaign type works by matching your ads to websites or mobile apps that include content that’s related to your business or to your customers’ interests. Display ads are useful for directing users to a landing page, promoting brand awareness, re-engage visitors and retargeting.
You can set up targeting to match your ads to the most relevant Display sites based on their topics, interested audiences, demographics, and more.
Always consider your target demographic and their incentive to click on an ad, WIIFM- What’s In It For Me? If the incentive is unclear to you, then the user is most likely to ignore it as there is likely to be more easily available competition.
This campaign type is useful for advertisers who want to generate awareness of their business and target audiences with specific interests across the web.
Search Campaigns with Display Opt-in:
When you create a Search campaign, you’ll have the option to select “Display opt-in”. This selection allows you to show your ads on the search results page of the Google Search Network and relevant placements on the Display Network. With this option, you only need to create search ads and those run seamlessly across both the Search and Display networks.
This type allows you to expand your potential audience. Your ads can reach people as they browse or research similar products, whether they’re looking on Google Search or on a relevant website.
We look forward to hearing from you and hope you’ve found this to be useful.
We have our webinar this Friday at 1pm so if you would like immediate answers to your pressing questions, make sure to sign up today.
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