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SEO AUDIT TOOL

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DOES YOUR WEBSITE NEED IMPROVING?

Did you know WebWorksWell can often optimise websites designed by other agencies? We can improve your existing website and save you thousands of pounds in new design costs.

The world of SEO can seem pretty overwhelming, even to an experienced website operator. The goal posts are constantly moving and it can be hard to know what to concentrate on in order to improve your website’s chances of topping the Google rankings. That’s why we’ve put together our completely free SEO Audit tool. It will automatically review your pages and suggest changes that will help to improve your website’s SEO profile, increase traffic and start moving you up those all important search engine rankings. On this page, we’ll go into a little more detail on what your free SEO checker results actually mean and what you can do to improve your score.

THE QUALITY OF YOUR COPY

Keyword stuffing may (thankfully) be a thing of the past but that doesn’t mean that the words you use on your website aren’t important anymore. It’s vital that you consistently use keywords across your pages (as we have on this one) and our free web test tool will highlight any pages where you haven’t done this. It will also let you know if you’ve missed out on any basic SEO principles, such as using image alt attributes and having a title tag of an appropriate length.

USABILITY

The way that people use the internet is constantly changing and some tools and services that were once seen as cutting edge are now old hat and could actively damage your site and its Google ranking. Try to avoid using Flash wherever possible, the files are large, their not compatible with many popular devices (including iPhones and iPads) and the Google robots can’t crawl them properly. Nowadays, you can do almost everything you could do in Flash using HTML5 and Adobe is actively advising most website developers to avoid making use of the plugin.

The same goes for layouts that are powered by iFrames, there are rarely compatible with mobile phones (another hugely important factor to consider when building an effective website) and often look odd to any users using particularly large or small screens. CSS layouts make it possible to easily build responsive websites that look great on desktops, laptops, tablets and mobile phones, so there really is no reason to resort to iFrames.

THE NEXT STEPS

If you’d like some advice on how to interpret the results of our SEO checker and put them into action then get in touch with our team of SEO experts today. We have years of experience in helping businesses like yours to optimise their websites to attract the visitors they require, We recognise that every business we work with is different and we’ll ensure that any strategy we build for you is bespoke and takes account of your unique circumstances. Contact us today to discover how we can best work together.

TECHNICAL PROBLEMS

There’s nothing more irritating to a user than a website that takes ages to load and performs sluggishly when it finally does. Google is just as picky when it comes to how speedy and efficient your website is and a slow site will be punished by Google. That’s why our SEO checker will highlight any resources that are a particular drag on your page’s loading times. Google’s criteria have become stricter in recent years and high performing pages are now expected to minify their JavaScript and CSS and load them in the most efficient way possible. Every second that you can knock off the loading time of your pages will help improve your site’s SEO profile and keep visitors browsing it for longer. If you’re struggling with some of the technical changes that are required to make your site load efficiently, then contact our SEO experts today who will be more than happy to advise you on the improvements that you should make.

WEBSITE SECURITY

Google now outlines a number of requirements that it expects sites to meet when it comes to website security and these guidelines are only going to become tighter in the future. Any sites that are not using SSL encryption will see their rankings fall in the coming years. While the impact will only be small at first, it is likely to grow as more and more websites embrace the technology. This means that it’s important to act now to ensure that your website isn’t left behind.

Similarly, you should ensure that your website is kept secure to avoid the risks of any hacks that could damage your site. This may not be a commonly discussed part of a Google ranking but it’s actually critically important. If Google thinks that your website has been hacked, it will tell people and actively prevent them from visiting it. This could be absolutely catastrophic for your business and prevention is far better than any cure, which could take weeks to have an impact.