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Why use HTTPS over HTTP? The benefits of switching

The best reason for switching to HTTPS is that you are making your website more secure. It can safeguard your data and your customer’s data, and bring you the peace of mind that comes with knowing that you’re protected from other problems such as malicious ads or...

Google warns Webmasters not to use misleading event markup

Google is warning publishers and webmasters not to use event markup in a way that is misleading to searchers, or else they will remove the ability for your whole website to show rich snippets in its search results. Google said it has recently updates and clarified the...

Top tips for launching an E-Commerce business

Finding a product to sell This is the first thing to consider when starting an E-Commerce business, choosing what product you want to sell is the hardest part of starting your new business as it will define your company and image to the public. Is it a good idea? Once...

Mark Layzell speaks at Cambridge Network breakfast meeting

Last week, Mark Layzell of HiTeam gave a speech at The Hauser Forum in front of a group of Cambridge small business owners. Mark spoke about how effective digital marketing and search engine optimisation can change how businesses find clients and grow their business....

Why is website speed important?

The speed in which your website takes to load is often completely underestimated. You can spend an almost infinite amount of time and money getting your site looking perfect, with intuitive navigation, clear call-to-actions, and informative design, yet you may not...

How to build good backlinks to your Website!

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. You can either earn these backlinks or build them yourself. As long as they come from the authority websites in your niche, they have great SEO...