The best links to your website are the ones coming from real websites, with good content and lots of social media shares.

You can either earn these backlinks or build them yourself. As long as they come from the authority websites in your niche, they have great SEO value. I will not insist on a specific link building method, because what works for me, might not work for you. This is the reason, why, at the beginning of the article I said you should do your own tests and decide what’s best for your website.

You can also check what your competitors are doing in terms of SEO, and if their strategy works, try to build the same links.

The most common methods to build quality backlinks are:

  • Guest posts on related websites
  • Build links with Infographics
  • Broken links method
  • Niche forums
  • Email outreach to influentials

Backlinks to avoid

There are several types of links you should avoid in your backlinks profile. The worst you can have are the spammy ones you can’t control.

Here are several examples of bad backlinks:

  1. Links from pages with thin content. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value.

  1. Websites that don’t provide value to users. The best examples on this category are social bookmarking websites, directories and article directories. All of these can be used only for the purpose of SEO, and Google doesn’t give them a lot of credit. What’s even worse, is that when your link is submitted to any of these websites, it’s almost impossible to remove it. 
  1. Nobody likes spam, and neither Google. If you are posting spammy comments all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even no-follow comments can be suspicious if you abuse them.
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